Businesses are invited to attend a CIM event at Hull University on 11 October, at which Nick Glaves will talk about adaptive copywriting.
Emma Shaw, who is organising the event, explained, “Writing compelling copy is a core skill of any marketer, but with a host of channels at your disposal how do you ensure you’re communicating effectively over each one?”
She continued, “Using practical examples of online and offline copy, this interactive session will demonstrate how to tailor your writing to different channels, helping you to get the most out of every word.”
Nick Glaves, described as ‘a leading Yorkshire Public Relations Director’ by Yorkshire Post business and a ‘PR guru’ by the Hull Daily Mail, will provide some unique insights and provide you with the skills to help you create compelling and engaging copy to suit your audience and channel.
The event, sponsored by Elevation Recruitment, is titled ‘Adaptive copywriting – matching style to the channel’ and is open to CIM members and non-members.
For more information or to book go to http://regions.cim.co.uk/events or call +44 (0)1628 427340 during office hours.
