Home Leisure Time 1st Team Football unveils global brand launch powered by digital agency Numagoo

1st Team Football unveils global brand launch powered by digital agency Numagoo

Numagoo has created the 1st team Football brand

Manchester-based digital agency Numagoo is leading the global launch for 1st Team Football, a new football coaching enterprise aiming to transform and enhance football coaching around the world through the science of childhood learning.

Numagoo has successfully taken the 1st Team Football concept and turned it into a global commerce business in just under 6 months, overseeing all elements of the brand and digital assets, including website design and build, PR and social, paid media, email, print literature and kit design. The account is now Numagoo’s most integrated client.

1st Team Football opens with an aggressive launch strategy of 6 countries in 6 months. The brand has been founded by Lee Waddington, who who has over 30 years’ experience in top scouting and coaching positions at clubs such as Manchester United and Manchester City.

Numagoo won the account in a three-way pitch back in August 2020. They will remain the brand’s delivery and operations partner for an initial 2 years, at which point 1st Team Football hopes to have launched in several more territories.


Phil Dunster, MD at Numagoo says: “Lee is a visionary and there’s nothing he doesn’t know about football coaching, but he’s had to put all of his trust in Numagoo to take his concept into a money-making reality. We’ve worked in an exceptionally collaborative way on this project and both Lee and I are really proud of the final brand and how sales are converting.”

Lee Waddington says: “The launch of 1st Team Football has been a huge project. Launching so swiftly in so many new markets is a big challenge, but Numagoo has handled it with ease and expertise. I’ve had to lean on them for a number of operational issues too and they have delivered at every turn.”

1st Team Football is currently live in the USA, and will roll out soon to China, UAE, India, South Africa and Australia. Numagoo will continue to handle the development, maintenance, and international search optimisation for the multi-national website as well as manage separate social accounts for each territory. Numagoo will also oversee international paid media campaigns, create video assets, graphics and ad copy on FB, Instagram, Google Ads and the Google Display Network as well as influencer marketing and blogger collaborations in each city to promote brand awareness and engage potential customers about their nearest locations.

1st Team Football strengthens Numagoo’s expertise in the sports and leisure industry. They also work with the Burrow Seven fundraising campaign for rugby legend Rob Burrow and Racing4Business.

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