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3D skills boosting opportunities for US exports

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Animmersion’s Junior 3D Developer Mo Chattida (left) and Lead 3D Developer Andrew McAdam (right) taking inspiration from the river to hone their life-like 3D water simulations

Animmersion has invested in the skills of its 3D animation team to boost its export opportunities to the United States.

The Middlesbrough-based immersive technology company has developed new capabilities to produce life-like simulations, which support the testing and promotion of new products as well as engineer training in sectors such as utilities and offshore energy.

As a result of the investment and continuous innovation, Animmersion is able to create 3D renderings of moving objects and masses, including, for example, waves lapping against sea walls.

This is particularly important with sectors involved in the management or transportation of liquids, including chemicals, as Animmersion can create a 3D animation that effectively mimics movement and flow.

Having established a presence in the US market, Animmersion has experienced a growth in exports of its immersive products and services. The development of these new capabilities will further bolster its position in the market and support its ability to secure new work in key industry sectors.

In recent months the company has secured six new clients from across the US providing a variety of its digital visualisation technology solutions to support activities such as industrial product marketing and immersive exhibition experiences.

Dominic Lusardi, owner and Managing Director of Animmersion, said: “The pace of change in the 3D animation sector is dramatic and we are focused on being at the forefront of developments by constantly investing in the development of our team and technology.

“For example, in the world of entertainment, the advancements seen in 3D animation from the first Toy Story film made in 1995 to the fourth movie released this year are truly impressive. At Animmersion we are taking the same technology developments and applying them to industrial applications to help improve efficiencies and productivity, which is supporting our increased presence in both domestic and international markets such as the United States.”