Digital and technology platform provider, Adzooma, today announced they will be providing free access to their platform in a bid to assist businesses who are struggling to keep their online presence alive amid the ongoing coronavirus outbreak.
The international platform will now be available free of charge to agencies, small businesses and all those who use Google, Microsoft or Facebook to showcase their business or services. This will take effect from now, until at least June 2020.
Adzooma have also advised existing agencies and SME clients that their billing will be suspended during this period to help ease the load at these difficult times.
Rob Wass, Co-Founder & CEO commented: “It’s been a challenging time for everyone, with companies feeling the pinch and uncertain of their future.
“We felt the best way for Adzooma to support not just our clients, but all agencies and SMEs was to temporarily open access to the full Adzooma platform, free of charge, in order to help companies through that drop and recovery.
“We realise that the services we provide are not on the frontline in this global effort. Our gratefulness to doctors, nurses, police, fire, teachers and delivery drivers – everyone who is risking their own health and wellbeing and acting so selflessly under unprecedented circumstances – cannot be understated. We all owe them our wholehearted thanks and praise. Similarly, global governments seem to be awakening to the challenge and making the big, impactful decisions that will support us all through this and into the future.”
The pioneering tech company is also currently in talks with Microsoft to create a support system that will deliver advice, tips, and support through tools such as webinars. They also plan to roll out a similar approach with their advertising partners Google and Facebook, amongst other close associates.
Director and Co-Founder at Adzooma, David Sharpe also stated: “We firmly believe that the industry will come through this crisis stronger. It’s vital that companies work together not just to support each other but to drive innovation forwards too. By doing so, we can all ensure a brighter future for the marketing industry.”
Adzooma uses AI-powered technology to provide unique optimisations, custom automation, and white-label reporting to save time and reduce wasted spend across the three major advertising platforms.
The platform manages, optimises and reports on over $500,000,000 a year in ad spend across Google, Facebook and Microsoft.
David added: “Having analysed that data, we can see that while there is a short-term drop in advertising spend in the worst affected countries, there is a significant recovery in the weeks after, as spends shift to products and services that are more in demand.”