Home Appointments & Contracts Approach PR appoints Business Management undergraduate

Approach PR appoints Business Management undergraduate

Finley Howell

Approach PR, a multi award winning public relations consultancy, is expanding its Ilkley-based team with the addition of business management undergraduate, Finley Howell.

Finley (20) from Hertfordshire has been appointed as junior account executive while on his placement year at Leeds Beckett University. Before joining Approach, he achieved upper second-class honours within his two years at university and has studied modules including financial management and entrepreneurial marketing. Focusing on social content and media relations Finley will work across business to business and business to consumer clients at the eight- strong agency.

He said: “Securing a placement at Approach presents an incredible opportunity for me to gain invaluable insight into the PR world and allows me to put two years of degree theory into practice. I’m experiencing so many different aspects of PR and business management with such a supportive team – every day is different and every day I’m learning an incredible amount. Taking a year out of university is definitely one of the best decisions I’ve made.”

Managing director Suzanne Watson added: “Investing in the next generation of PR practitioners is a key focus for us and in Finley we recognised immediately, a hunger to learn, to develop and a real passion for our business. His academic acumen is second to none and we’re looking forward to working together and developing his PR and business skills over the next 12 months.”

Based on The Grove in Ilkley, Approach PR is in its 18th year in business and specialises in B2B and B2C PR and social and digital communications working with clients including Airedale International Air Conditioning, Gripple, Melrose Interiors, United Carpets and Beds and Cavalier Bathrooms.