A leading manufacturer of complex tools and dies for the packaging sector is marking 20 years in the industry with a brand new look.
Stockport-based Arden Engraving, which was launched in 1999, has undergone a major rebrand with a fresh, modern look and a new website.
The formerly green logo has been refreshed in blue and the new website draws upon a scientific elements theme, showcasing the company’s full range of products.
Sarah Poynter, Operations Manager at Arden Engraving, said: “For two decades we’ve been making an impression supplying embossing and hot foil stamping tools to the carton industry, but now we’re excited to be changing our own impression with a fresh, new look.
“The business continues to go from strength to strength and we’ve opened our third operation in North Carolina, USA, investing in the latest CNC engraving machinery and advanced laser technology, so we wanted a contemporary new look to match our ambitions.
“We’ve recently expanded into the label market offering advanced rotary and flatbed tooling solutions to some of the largest label manufacturers in the world, and we’re confident our rebranded look better reflects the range of products and services that we offer.
“We’ve also taken a brave new approach to our product suite, renaming all our products with an ‘elements’ theme, creating our very own periodic table of products which we’re sure will capture the attention of the market.”
The new and improved website features better functionality, design and navigation, making it quicker and easier to find up-to-date product and technical information about Arden’s range of engraving products and services.
The site, which was developed in partnership with web designers Left and Right Creative has been designed to make it easily accessible via a range of web browsers and devices and has been optimised for mobiles and tablets.
The Arden Engraving Team have also created a new sample book, showcasing its extensive product range, which will be unveiled over the next few weeks.
Arden Engraving, part of the Arden Group, operates from three sites across the world with its head office in Greater Manchester as well as two further sites in Germany and America.