Chester based Armstrong, the leading B2B branding and marketing agency, has recently been involved with the strengthening and refreshing of the Amber Precast brand. The acknowledged leader in its field, the Alfreton based company required a new branding and communications solution that matched its high quality and diverse range of concrete precast products.
Amber Precast Group, the Alfreton based manufacturer of bespoke precast concrete, has cemented new foundations by rebranding its business. As a single source manufacturer with over 25 years industry experience, Amber Precast is renowned for producing a wide range of architectural, structural, and glass fibre reinforced products for the housebuilding, construction, civil and nuclear sectors.
The brand ‘refresh’ includes a new look, a restructured offering and a new website. This has been developed to strengthen and refocus the business as it moves into the future.
In order to accomplish the brand ‘refresh’ accurately, effectively and dynamically, Amber appointed industrial marketing specialists, Armstrong, to lead the design and development work. The Chester based full service agency is a renowned corporate rebranding specialist focused on developing collateral for manufacturing companies.
“It was a pleasure to work with the Amber Precast team and translate ‘what they do well’ into brand values and messages which reflects this. We pride ourselves on developing a concept which is able to communicate this succinctly to our clients’ customers. This then forms the basis of the true values and attributes of the brand,” commented Armstrong director, Daniel Owen.
“Amber Precast and its customers know how good their products are, and what they bring to developments, but the essential message needed to be refreshed and clarified. Essential communications tools, such as the website, needed to reflect this,” added Daniel.
Mark Johnson, Amber Precast managing director, said: “We’re very pleased with our new positioning. The Amber Precast brand has been thoroughly modernized, reflecting our true status within the industry, and, moving forward, we are now well positioned to serve our clients with a ‘one-stop’ solution for all precast concrete product types.”
