Best Western GB has unveiled a new ‘Business as Unusual’ concept for its corporate meetings and events.
The new concept states when it comes to corporate events, businesses do not need to sacrifice personality for practicality. With a portfolio of over 260 independent hotels and unique venues, Best Western provides a range of event spaces and facilities to suit any business need or budget.
The offering includes quirky facilities for team building activities, such as an escape room experience at the Best Western Premier East Midlands Airport Yew Lodge Hotel; adrenaline-fuelled Total Wipeout challenges at Best Western Plus, Sheffield Mosborough Hall Hotel; gin masterclasses at their very own distillery in Roker Hotel, BW Premier Collection by Best Western in Sunderland and high-rope zipline treetop adventures at Beamish Hall Country House Hotel, BW Premier Collection in County Durham.
Rob Paterson, CEO at Best Western GB, said: “At Best Western GB our collection of independent hotels gives corporate travellers and meeting organisers the opportunity to do business as unusual. We have venues that provide all the facilities that business travellers expect, but that also provide the unexpected too – to inspire teams and get pulses racing rather than eyes rolling.”