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BloomReach and Building Blocks Launch Global Partnership

Jasper van de Luijtgaarden, CEO at Building Blocks
Jasper van de Luijtgaarden, CEO at Building Blocks

Global digital agency, Building Blocks (part of Dept) with headquarters in Manchester, has extended its technology specialisms with a partnership with BloomReach, an AI-powered digital experience technology firm that drives customer experience for global enterprises.

BloomReach recently unveiled the first open and intelligent Digital Experience Platform (DXP) that drives one-to-one personalised experiences across the entire customer journey. BloomReach DXP is the only data-native platform that uses artificial intelligence (AI) to deliver real-time personalisation at scale across all customer touch points. With offices in the US, the UK, the Netherlands and India, BloomReach serves a growing number of enterprise customers in retail, finance, education, travel and government.

“For BloomReach, our international partner network is essential in delivering great digital experiences for our customers” says Jasper de Vreugt, Channel & Alliances Manager EMEA at BloomReach: “This is why we are investing heavily in alliances with strong partners like Building Blocks. With their international presence and wide experience, backed up by the global Dept network, they are a perfect match with our ambitious global business goals.”

To kick off the partnership, Building Blocks is sponsoring BloomReach’s Connect event on June 29 in the London Town Hall Hotel as a gold sponsor. At this event, the BloomReach Digital Experience Platform vision will be unveiled to a European audience for the first time.

Commenting on the partnership, Jasper van de Luijtgaarden, CEO at Building Blocks, said, “At Building Blocks (part of Dept), we seek to partner with ambitious, innovative technology providers who offer products that will evolve the digital experience for our clients. As such, we are delighted to forge a strong partnership with BloomReach. Its technology platforms, combined with the full service offering of the Dept network, will help clients to improve customer experience, generate revenue, increase loyalty and, ultimately, accelerate growth.“

Building Blocks, which operates from its offices in the UK, US, Spain and the Netherlands, specialises in the design and build of complex digital solutions for global enterprises. It has particular expertise in developing sites to manage vast amounts of content, and managing multi-site, multi-lingual website rollouts.

“BloomReach Experience’s open and flexible architecture is an excellent addition to our portfolio for building global, cross-channel websites that need to scale,” says Jonathan Whiteside, CTO at Building Blocks. “Our team is looking forward to implementing the impressive AI features to really make the promise of intelligent personalised experiences real.”

Building Blocks is part of Dept – an international network of leading digital agencies. Comprising ten agencies in total, all offering complementary digital services, new joint clients will benefit from tapping into the full capabilities of the Dept network, which includes specialist e-Commerce agency, Be Excellent, online marketing experts Expand Online, and top three Dutch agency, TamTam.