B2B marketing specialist Fox Agency has been appointed by BOBST Group – the Switzerland-based supplier of machinery and services to the global packaging industry, which employs over 5,400 people worldwide.
Fox Agency will be delivering integrated campaigns, product launches, web content and development, video, animation and CGI product; plus supporting BOBST across global events and more.
Fox Agency won the three-year contract following an intensive competitive pitch process involving agencies from across Europe, including Switzerland, Germany and the UK. Primarily working with the BOBST central marketing and communications teams in Lausanne, Switzerland; Fox will also be working with local marketing representatives in key global markets – across Europe, Asia, the Americas, Middle East and Africa.
Marie Bergfelt, Head of Marketing Portfolio & Communications at BOBST, said:
“Fox Agency stood above the competition due to the team’s passion, enthusiasm and creativity that was consistently shown throughout the selection process. Their global B2B experience and expertise means that they fully understand our markets and we’re sure that the synergy between our teams will produce the results we’re looking for.”
Nelson McConnell, director at Fox Agency, said:
“BOBST is certainly a global giant in its industry and a perfect fit in our client roster. It’s clear that Fox and BOBST share a vision and we intend to create some outstanding campaigns for them. We have produced many successful integrated B2B communications for global clients in this and similar sectors and we look forward to being a BOBST partner for many years to come.”