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Bolser, EE & Skybet get under the skin of mobile optimisation at Leeds Digital Festival

Award-winning digital agency, Bolser is bringing together a team of mobile performance experts especially for Leeds Digital Festival. As sponsors of this year’s digital festival, Bolser are hosting a lively panel discussion, focussing on the importance of creative mobile engagement with guest speakers from EE, Skybet, NHS Digital and the agency itself.

Throughout the panel discussion, the audience will learn how mobile users are interacting with online content, products and services as Bolser and their clients share their knowledge, experiences and insights gained from working with, and for high profile, global brands. The panel discussion will also include talking points around optimising mobile devices to help companies create meaningful content and experiences for its audience, helping them to maintain stronger connections and loyalty with consumers as part of their marketing plans.

Widely acknowledged to be one of the North’s leading UI / UX experts, Bolser’s global client portfolio includes Microsoft, KFC, EE, Xbox, Asda, Capita, BBC and Sky bet.

Bolser MD, Ashley Bolser said: “We’re really excited about delivering this event because companies having a greater understanding of creative optimisation on mobile devices is imperative in an increasing digital world. Mobile has overtaken desktop for web traffic generation in many sectors, so by learning how to interact on mobile businesses and brands can produce personalised and intuitive content that’s really in sync with its audiences to improve the overall customer journey”.

He added: “Our team of mobile performance experts deliver outstanding web and app experiences alongside an array of digital marketing services. We’re passionate about knowledge sharing and collaborating and there is nowhere better in the UK for the digital community to band together and share innovative ideas than Leeds, a city always on the cusp of change and progression. I am proud to have my business here, and am thankful the national/international digital community is taking notice of what we can do. I hope this will also help attract and retain more talent in the city, and stave off the lure of London”.

Bolser’s UX panel kicks off at 6pm on Tuesday 25 April at the Northern Monk. The floor will then open up for a digital takeover with a Q&A session and a digi-themed pub quiz, turning the event into a true digital affair! To book your free ticket, register at http://leedsdigitalfestival.org/bolser-ux-panel/