Best Western Great Britain has announced the arrival of The Midland Hotel, Sure Hotel Collection by Best Western, to its growing portfolio of over 260 independent hotels. The Victorian hotel, in the heart of Bradford, is the third Peel Hotel Group to join the Best Western portfolio, with the remaining six properties following later this year.
The Midland Hotel, Sure Hotel Collection by Best Western boasts 90 executive, premium and standard bedrooms and conferencing facilities for up to 400 guests, which, combined with its central city centre location, makes it the perfect hotel for business and leisure travellers alike.
The hotel is situated next to Forster Square Railway Station, providing guests with the opportunity to be in Leeds city centre within 25 minutes, or the famous Saltaire Heritage Site in 14 minutes. It also has free onsite parking in which was once the city’s railway station, and the original Victorian walkway, linking the hotel to the platform, can still be used today.
Upon joining the Best Western Great Britain brand, The Midland Hotel, Sure Hotel Collection by Best Western, has access to a range of tools and expertise to support in driving tourism to the local area.
Robert Peel, Chief Executive of Peel Hotels Plc, said: “We are delighted that our third hotel has now joined the Best Western brand portfolio, The Midland Hotel is full of history and period features, and we look forward to welcoming new and regular guests to the property under the new Sure Hotel Collection banner. We’re excited to see what the future holds now we are part of a 260-strong family of independently owned hotels across the country.
“I was looking for a brand that would allow our hotels flexibility to maximise their independence but at the same time support us with distribution, access a global loyalty scheme and benefit from new sales, marketing and revenue technologies. Best Western Great Britain’s range of soft brands and strategy for the future made it the perfect fit for a profitable partnership.”
Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome the latest Peel Hotel, The Midland Hotel, to our Sure Hotel Collection by Best Western brand. Best Western now has brands to suit every guest, from economy to luxury, across over 260 locations in Great Britain. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”