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Buy Yorkshire to showcase the best of British

Sales Director at Channel 4, Jonathan Allan

Broadcasting heavyweight and Olympic Champion take to the stage

The Buy Yorkshire Conference, the largest business-to-business event in the North, has announced that former record-breaking Olympic athlete, Derek Redmond and Sales Director at Channel 4, Jonathan Allan, will both join its growing line-up of speakers as its showcases ‘the best of British’.

With a successful athletics career spanning two decades, double 400m record breaker and triple gold medallist, Derek Redmond, will divulge just what it takes to be a world champion and how the strategies learned throughout his career as an elite athlete can help to place businesses at the top of their game.

Recognising that the qualities harnessed throughout his sporting career also feature at the top of the business agenda, motivational speaker of 17 years, Redmond, will encourage listeners to step out of their suits and join him on a captivating journey as he shares techniques that have allowed him to enhance his performance both on the track and in the boardroom.

Derek comments: “Leadership, teamwork, dedication and determination are just a few of the attributes that have allowed me to perform at my peak throughout my career. My profession doesn’t come without it’s challenges, and if it wasn’t for the resilience that has been instilled in me, my sporting incident in the 1992 Barcelona Olympic Semi-Finals could have really tested my self-belief.”

He continues: “These days’ people are bombarded with business scenarios, both in and out of the office, that don’t really offer anything new. I aim to help people to step out of that zone and transport them to somewhere new, with the intention that, through living my story, people can be inspired and leave with a new, fresh perspective along with some business strategies that really work.”

Further adding to an already impressive line-up, the Conference will also welcome Sales Director of Channel 4, Jonathan Allan to the stage.

Responsible for overseeing the entire revenue earning activity of Channel 4, which currently generates over £1billion annually, Jonathan will explain how thanks to his leadership credentials, and with the support of his wider team, Channel 4 were announced as Campaign’s Annual Medium of the year in 2015 and Campaign’s TV Sales Team of the Year 2016 for the third consecutive year.

Counting innovation as a top priority Channel 4 were the first UK broadcaster to embrace viewer data, with the British corporation now boasting over 15m registered viewers.

Jonathan comments: “Engaging audiences is what we do best at Channel 4 and with the rapidly changing tastes of today’s consumers, monitoring viewer data reactions are imperative in informing our content and commercial strategies.”

With the additional responsibility of overseeing Channel 4’s successful Indie and Commercial Growth Funds Jonathan is adept at nurturing creative companies and helping them to achieve financial growth.

Jonathan adds: “I’m looking forward to representing Channel 4 at Buy Yorkshire, and sharing how we have innovated in response to technological advancements, which have put digital at the very forefront of our future planning.”

For further details of the event, which takes place at the Royal Armouries in Leeds on the 16 and 17 May, and to register for your free delegate pass, please visit www.buyyorkshire.co.uk, for event updates follow @BuyYorkshire or @MafiaYorkshire.