Miller Homes is once again leading the way in innovation within the housebuilding industry following the launch of an app for its homebuyers.
Believed to be the first of its kind from a national homebuilder, My Miller Home is the latest in a raft of initiatives by the forward-thinking company to provide an enhanced offering for its customers using the latest digital technology.
The app allows customers who have reserved a plot to access a wide range of information about their homebuying journey from their smartphone or tablet. This includes updates on the build progress of their home, meeting information and copies of customer signed documentation, purchased options, demonstration videos, floorplans, essential information and documents.
Anne Marie Britton, Group Sales & Marketing Director at Miller Homes, said: “We are committed to putting our customers at the heart of everything we do and we recognise the value technology can bring to that.
“Buying a home is a significant lifetime purchase and we are delighted to launch an app that helps our customers feel even more involved in this exciting milestone in their lives. With a host of features, the app brings together all the information they need in one convenient place, helping them stay close to the creation of their home as it progresses.”
The launch of the app follows the success of Miller Homes online reservation system. In September 2017, Miller Homes became the first homebuilder to enable customers to reserve and pay a deposit on their dream home via its website and since then more than 540 customers have taken the opportunity to do so. An app was also created for site managers to reduce the burden of paperwork and QR codes are available on appliances and features in their new home to make it easier for customers to operate.
Graeme Stirling, Group IT Director at Miller Homes, added: “We are extremely proud of the innovations we have rolled out in the last few years, all of which have been developed around the needs of today’s buyers and designed to complement each other to enhance the overall experience of buying a brand new Miller home.”
The new app is available on the Apple and Android devices via the Apple App store or Google Play store. Features on the My Miller Home app are also available on the new-look online customer portal which has been revamped with a fresh look and feel to complement the launch of the app.
Miller Homes has a range of developments across the North West, including the recently launched Blackfield Green in Warton and The Landings in Coppull, and have recently announced the launch of a brand new inner-city development in Stretford – Novus.
