Leading foodservice buying & marketing consortium, Caterforce, has appointed Claire Williams as Group Marketing Manager, further strengthening its Cheshire-based team.
Claire brings with her a wealth of experience having worked with brands such as Nestle Professional, Kellogg’s, AB World Foods and Pernod Ricard and joins from Big Brand Ideas, an integrated marketing agency based in Macclesfield.
Caterforce reported record sales growth in 2017 and further success is predicted in 2018/19. Claire will manage the overall marketing strategy for the group with a key focus on developing Caterforce’s own-brand, Chefs’ Selections by Caterforce and supporting members with their marketing activity. She will also be looking to raise the Caterforce profile and promote Flavour Photography, its in-house food photography service.
Having worked in-house and within agencies, Claire’s experience will be vital in working with multiple clients as each Caterforce member is independently owned and has a bespoke approach to marketing. Her specific knowledge of digital marketing offers Caterforce the chance to explore new opportunities in this space.
Claire, who will be based at Caterforce’s Macclesfield Head Office, comments: “Joining Caterforce is an extremely exciting challenge for me. It’s a hugely ambitious company and the opportunity to play a leading role in developing its marketing strategy and raise the profile of the group was one I had to take. I was lucky enough to work with their talented team during my time in agencies and I look forward to bringing this experience and knowledge to my new role.”
Nick Redford, Managing Director of Caterforce, said: “As a group we’re experiencing record growth and we’re delighted to welcome Claire to Caterforce. She brings with her some great experience which will only strengthen our marketing team and help us to achieve our goal of developing the Caterforce brand. I have no doubt that she will be a tremendous asset to the team and business as a whole.”