Liverpool agency, Zut, has unveiled a suite of video content as part of a new campaign to highlight the exceptional food and drink offering at Chester Racecourse. The content aims to showcase the 1539 Restaurant & Bar and The White Horse gastro pub with a series of short films.
The racecourse’s 1539 Restaurant & Bar, which is nestled behind the iconic Chester Walls, features a contemporary British menu and stunning views across the racetrack. The White Horse family gastro pub, which serves seasonal British comfort food alongside traditional beers, real ales and wines, is set in the heart of the Paddock area at Chester Racecourse.
The campaign launches during the festive period with two promo films to showcase the Christmas dining experience at both venues. The creative, centred around friends and families enjoying a festive feast, focusses on the remarkable attention to detail that goes into making both 1539 and The White Horse so special.
A second phase will run across digital and social media channels in the new year to help position Chester Racecourse as one of the region’s most iconic settings for lunch, dinner or afternoon tea, whatever the occasion.
Stephanie Hughes, Head of Marketing for Chester Race Company, said: “The team at Zut has really captured the essence of the dining experiences at 1539 and The White Horse. This is our first venture into video to promote restaurants at the racecourse and I hope the campaigns cut through the competition and really hit the right note with the region’s foodies.”
Mark Hancock, Director at Zut, added: “We have worked with Chester Race Company for a number of years, however, this is our first piece of work to showcase the venue’s food and drink offering. The Christmas content tastefully sets the scene for the festive season, while the new year’s edits bring together all the elements that make Chester Racecourse such a unique location for an enjoyable dining experience.”
Zut’s client portfolio also includes Liverpool FC, Everton FC, The Jockey Club, Betfred, Knauf Insulation, JCB, Liverpool John Moores University and Edge Hill University.