Liverpool’s St Johns Centre defied a national slump on the high street in 2018 to show an increase in shoppers and revenue, including an extra £1million worth of pre-Christmas sales in December.
The centre welcomed 13 million shoppers over the year, up more than 400,000 on 2017 and a rise of 2% compared to an average UK decrease in footfall of more than 3%*
While UK retailers struggled to keep pace with online competition, St Johns outperformed the national figures with a 1% increase in sales.
Every area of the business showed positive results for 2018 as the centre delivered on its pledge to offer a total retail package for shoppers.
The car park had its busiest year in a decade, highlighting the importance of convenience as well as value for money in attracting shoppers back into stores.
St Johns has also invested in improving the overall customer experience by introducing VR pods around the centre, as well as the latest photo booth technology and new children’s rides.
It also received the Retail Team of the Year accolade at this year’s Liverpool Echo Retails Awards.
St Johns general manager Neil Ashcroft said the results for 2018 demonstrated that the centre’s commitment to customer service, alongside its blend of big-name brands and independents, was a successful formula.
He added: “This has been a really positive and encouraging year for St Johns with significant increases in footfall and sales. Across the UK there has been 12 consecutive months of footfall decline, but we not only attracted more shoppers, they stayed for longer which shows they appreciate what we’re offering.
“2018 was an exciting year for Liverpool, celebrating the 10th anniversary of Capital of Culture, and we were able to benefit from that and contribute to it. St Johns is very much at the heart of the city, and a valued part of the community, and we’re going into 2019 – our own 50th birthday – with great loyalty from customers and a genuine optimism.”
*3.2% year-on-year decrease in footfall in November according to Footfall and Vacancies Monitor from the BRC and Springboard.