Leeds-based independent creative design agency, ACD&B, has delivered a creative branding brief for CLM Fireproofing.
Industry-leading experts in passive fire protection and firestopping, CLM Fireproofing commissioned ACD&B to create a brand identity and execute it across its marketing material including presentations, vehicle livery, sales literature, and exhibition stands.
Mark Taylor, chief growth officer at CLM Fireproofing said: “The construction industry is not known for creative flair or brand innovation. ACD&B has completely reshaped the CLM Fireproofing brand, creating a powerful new image which reflects our position as a market leader and industry disruptor. The new design is a game changer, it really sets us apart from the competition and has received overwhelmingly positive feedback from stakeholders.”
Chris Parkinson, managing director at ACD&B said: “When CLM Fireproofing approached us to refresh their brand identity, we wanted to make sure we created a brand that made them standout from the competition but also reflected their professionalism and authority within the sector. We went for a dual brand approach with different colourways for internal and external branding. It was imperative that we delivered a brand device that would work across both digital and print media and provided flexibility for creating engaging marketing material.”
ACD&B specialises in providing clients with branding, artworking, creative, web design, and PR, and has been appointed by several new clients this year including Altia, Blok and IMS Online.