MediaCityUK based Media Agency Group (mag), has created a ‘in-house’ studio, to allow it to be more agile and produce fast turnaround video and creative content for its global client base.
Media Agency Group is one of the largest independent agencies in the UK and opened the studio after growing demand from brands to create content to generate more fluid conversations with consumers in both the digital and real world.
John Kehoe, CEO of Media Agency Group said: “Our new studio gives us the opportunity to react quickly to clients’ needs and deliver cost-effective content to further engage with consumers through both digital and more traditional forms of marketing. Content has become crucial in the world of online media with more advertisers than ever making it an increasingly competitive landscape. MAG’s ‘test and learn’ approach quickly allows us to see which content resonates best with your audiences allowing us to drive added value and returns for our clients. Increasingly, we have seen video become more important with estimates saying by 2021 80% of website traffic will be video. MAG’s creative studio allows us to seamlessly integrate video into campaigns with short turnaround times and meaning decisions are made of real time data”.
Over the past 12months Media Agency Group have experienced unprecedented growth in the world of fashion and earlier this year, Media Agency Group secured the fashion partnership for I saw it First and Love Island and for Never Fully Dressed and Made in Chelsea.