Creative brand agency, Creative Spark have revealed that they are the team behind the successful launch of Peep, a new range of 100% mulberry silk bedding. The silk pillows and eye masks offer health benefits ranging from a better night’s sleep right through to good hair days.
Creative Spark wanted to create a fashion brand for Peep, so undertook a full audit with WGSN on developing a brand that worked not only now but had long term relevance. The team who has extensive fashion experience created a classic font identity with a strapline underpinning the brand’s values: Peep, Sleep with Beauty. The Peep identity has a subtle pastel palette to support the brand’s attributes of health benefits and luxe living. Fashion influenced illustration demonstrates the benefits of the pillowcases and clean interiors photography reflect an aspirational lifestyle. Creative Spark conducted extensive market research to create Peep’s ecommerce website complete with social media, influencer and digital strategy that has gone on to drive substantial sales.
Creative Spark, Founder & Creative Director said; “At Spark we love to build a brand from scratch and Peep gave us this fantastic opportunity. Working with Tro and Jason who have masses of fashion business and manufacturing expertise gave us a great client insight to reveal the true brand identity and strategy for Peep. We conducted a huge research project to understand who the buyer would be, how they would find out about Peep and exactly how the silk products would benefit them. This brand strategy has already proven to be effective and robust. Launching in a pandemic year was a risk, but the right product, well communicated has made Peep an early success. We look forward to seeing Peep go on to be a huge success.”
Peep Founder Tro Manoukian said: “Peep was founded during the COVID 19 pandemic, when face coverings, isolation and staying in had become common language. We wanted to use our expertise in fashion textiles to create a product that would appeal to everyone with added health benefits. Within four months of working with Creative Spark, Peep was up and running. We had ambitious plans to compete with shops such as John Lewis and by November 3rd we had reached our sales target for the month.”