Strategic brand agency, Creative Spark have creatively collaborated with fellow Mancunian entrepreneurs to launch Trending Travel, the first social media influencer travel company. The Spark team worked remotely to create the ambitious business’ brand identity, brand strategy and website, to ensure a successful launch during the toughest of circumstances.
Trending Travel is the brainchild of travel expert Keith Herman, hotelier expert Sophie Foster and influencer guru Suzy Kilshaw who spotted a unique opportunity in the travel industry, at a time when the sector is in decline. The business is sending an army of influencers to holiday destinations across the globe and asking them to post images of their experiences, these images will inspire their targeted followers to book a trip to the same hotels. This is a well-researched business model with 92% of customers trusting peer posted content much more than advertising and 82% of millennials likely to try a product endorsed by an Instagram influencer.
As photography is crucial to the Trending Travel’s business model, their TT logo mark is inspired by the universal hand-sign of a photo frame. Aspirational photography will drive sales and is central to the brand strategy.
Creative Spark, Founder and Creative Director, Neil Marra, said: “We’ve been talking to Keith, Sophie and Suzy for a while about Trending Travel but who knew how 2020 would evolve? After months of lockdown I think this is the perfect time for us to all be planning our holidays. We have developed an aspirational brand that reflects the beautiful destinations that Trending Travel represents and we look forward to working with the team going forward to continue to raise the business’ profile. The Sparks team are already booking their dream holidays.”
Trending Travel, CEO, Keith Herman said: “Who launches a travel business in a pandemic? We do! The travel industry has taken a knock due to COVID 19 but people will be itching to plan their next holiday ASAP. We’ll be there with our trusty army of celebs and influencers to give inspiration and make sure those plans become a reality. Neil and the team at Creative Spark understood our brief straight away and have created a brand that reflects the beautiful experiences we offer. We look forward to enabling lockdown Britain the chance to travel in style again.”
Trending Travel, Co-Founder, Suzy Kilshaw said ”People are in need of some inspiration right now and who better to offer that than interesting celebrities going to beautiful places? We must be hitting the mood right now as in just in the first three weeks we have gained 50k followers on Instagram! We aim to open up the world of independent hotels to everyone by showcasing destinations via influencers’ Instagram feeds and then offering those hotels at special reduced prices. Thanks to the Creative Spark team for developing our brand and website that offers the perfect platform to reveal our destinations.”