Manchester-based Cube3, the specialist brand, web and digital campaign agency,
has launched a new user-first website for popular restaurant group, Gusto Italian.
Gusto is a well-known Cheshire-based restaurant group, with 18 branches across
the UK. The brand required a new website that put its customers first and provided a
simple and seamless user experience, including a streamlined booking journey.
Phil Leather, Head of Digital for Gusto Italian, said: “After a competitive pitch process, we chose
Cube3 as they demonstrated a clear understanding of the needs and wants of our
guests.
“I was particularly impressed by the agency’s data-driven approach and ability to use
this data to inform all key customer journeys, creating a joined-up and effective user
experience. The new site is already exceeding expectations and we can’t wait to see
what our guests think of it in the coming weeks and months.”
Gusto’s new website uses UX design to provide a straightforward and rewarding
online user experience.
Mark Bailey, Cube3’s Managing Director, added: “This was such a great project to work on
and we were really excited to have the opportunity to completely immerse ourselves
in Gusto’s business.
“By undertaking an extensive UX audit, we were able to create detailed wireframes
for all possible user journeys and then work closely with the client to bring all of this
to life with visuals and integrated animation design.
“We are really happy with the end result and will continue to monitor and optimise the
site for the best results. We are so proud to be part of the Gusto family.”
With the new site live in time for Christmas, Cube3 will now help Gusto to promote it
online with a targeted PPC strategy.
