Leeds Beckett University has strengthened its partnership with digital agency Delete after seven years of success.
Following two separate competitive tender and pitch processes, Delete was selected to deliver a digital marketing strategy focused on student recruitment, while also being chosen to deliver the University’s new digital platform for 2020. This means Delete retains both contracts, having first been instructed following an initial pitch in 2012.
The agency’s digital marketing services will include; Digital Marketing strategy, Display & Social Media, PPC, supporting the University’s overarching UK student recruitment objective. The wider aims beyond growing recruitment and maximising conversions include improving access for under-represented groups and creating a sector-leading applicant journey.
The new web platform for 2020, built on Sitecore, will see Delete overhaul the University’s current website. The digital strategy will be focused around building lasting relationships with users through their journey from Prospect to Alumni.
Dee Reid, director of external relations at Leeds Beckett University, said: “Having worked closely with Delete over the last seven years, we have seen first-hand their ability to understand our objectives and deliver successful strategies and campaigns to support our ambitions. During this time, Delete has helped Leeds Beckett to establish itself as a sector-leading university in terms of technology and we are excited to see how they can continue to push the boundaries even further on our plans for the transformation of our website and sustained marketing activity.”
Polly Pospelova, Digital Marketing Director at Delete, added: “We are proud of our continued working relationship with Leeds Beckett and the results we have achieved together. We are in the unique position of understanding the University’s brand, target audience segments and the wider market, as well as the internal organisational structure.
“Since the start of our relationship, we have made a significant impact on Leeds Beckett’s digital presence, and have introduced a number of innovative approaches that have led to improved results and increased overall digital performance for the University.”
Leeds Beckett makes up a strong roster of higher education clients at Delete, which includes the University of Essex, University of Hull and University of Birmingham.
