Marketing agency Splitpixel Creative has unveiled a fresh brand identity and a new website following a record year.
This change is the largest facelift to date for the West Yorkshire-based company, which was founded in 2008.
Following growth of 30% in 2017, and sizeable investment in new staff and premises, the agency plans to focus on further development of skills and technical processes over the next 12 months, as it celebrates a decade in business.
The new website is built in WordPress, with marketing automation platform HubSpot integrated for lead generation and management. Following the approach used by the agency for its own clients, the new site places a greater emphasis on advice-led thought leadership content and downloads, in addition to highlighting key projects Splitpixel has completed in recent years.
To retain recognition, the new logo has been simplified with a very light touch, and the original brand colours have been repurposed in various ways.
Splitpixel designer, Rob Marshall, said, “As well as the branding, the previous custom-coded website was no longer a true reflection of the company. We wanted the focus to be on the content rather than intricate design, so it’s been completely stripped back. The overpowering block colours of the previous iteration have gone, leaving a more grown-up, bold use of white space.”
The team of 12 – whose clients include West Yorkshire Playhouse, Arville Textiles and local charity Unique Ways – was recently shortlisted in the ‘Best Website’ category at the Northern Digital Awards, recognising the work completed on their biggest project to date, for Sodexo.
Splitpixel’s director, Charlie Herke, said, “To remain current, you need to evolve, and we’ve had a fabulous year of change – we’re still the approachable team we’ve always been, but our professionalism and results focus are now being represented. We wanted a fresh new image to show that the company has matured – and that we’re ready for the next ten years.
“The new website will be pivotal in positioning us as a strong digital agency within West Yorkshire, and in enabling us to work with other businesses who wish to realise their online potential.”