Pets at Home have launched a social-first campaign to advertise their VIP Subscribe & Save flea treatment. The campaign shows two pets, K-9 and Lil Smudge, turn to rap music to tell us there’s only one type of scratching in their home – the scratching on their decks – now that they’re protected from fleas.
The campaign, developed by creative agency Dinosaur, raises awareness of the subscription service in a fun and engaging way – unashamedly tapping into our love of humorous pet videos.
Mark Beaumont, Chief Creative Officer at Dinosaur, said: “We were excited to be given this brief from Pets at Home. They wanted something different and memorable, and we embraced that opportunity.
“VIP Subscribe & Save flea treatment makes it easier and cheaper to protect your pet and your home from the horror of a flea infestation. This campaign is a tongue-in-cheek celebration of that.”
The fully-integrated campaign is currently running across YouTube pre-roll, Facebook, Instagram, digital display, national press, and in-store activations.