Frenchgate Shopping Centre is celebrating having won a prestigious industry award.
The Centre has been recognised for Arts Space campaign by the Revo Purple Apple Marketing Award and achieved a merit in the strategic marketing category.
The Art Space at Frenchgate was created to provide an enhanced gateway from the train station to the Frenchgate Centre. The marketing team at the Centre devised the idea to transform this area into a new cultural exhibition space for Doncaster.
As part of the Art Space Campaign, Frenchgate have worked with local artists, organisations and charities to create creative, engaging exhibitions.
The Art space was un-officially launched in late 2016 with the Desire Project. The Desire Project was a powerful thought provoking exhibition showcasing near life size photographic portraits of the public and shoppers who visit the shopping centre.
Frenchgate worked with local artist Les Monaghan to deliver this project and assisted Les in securing Arts Council funding to fund materials for the project.
Due to the success of the Desire Project, the Arts Space was officially launched and designated as an area to showcase local artists and talent.
The Revo Purple Apple Marketing Awards are the only awards which recognise and reward effective shopping and town centre marketing within the UK retail property sector. The awards also reflect how marketers have to constantly adjust to changing times, from ensuring their budget goes further and works harder, driving retailer sales and harnessing new initiatives including digital marketing.
Frenchgate Assistant General Manager Karen Staniforth said: “We are absolutely delighted to have been recognised for the great work we have been doing at Frenchgate.
“The Revo Purple Apple Marketing Awards are very important within our industry and we were lucky enough to be awarded a merit last year in the same category so replicate it this year is fantastic. We were up against a number of other shopping centres so we are very proud to bring the award back to Doncaster.
Paddy Mellon, General manager at Frenchgate, added: “We work hard at Frenchgate to ensure our customers have the best possible multi-sensory experience when they visit our centre and to have been acknowledged for these awards is a fantastic achievement for everyone involved.”
