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Brandology – PR and Brand Masterclass
18 January @ 9:30 am - 5:00 pm£440 - £545
The Brandology – PR and Brand Workshop will be run by Deborah O’Grady, a brand and business growth consultant, and Jo Swann, founder and director of Chocolate PR who between them have over 35 years of experience and hope to share their wealth of expertise with small Yorkshire business owners and entrepreneurs, helping them to start 2019 with a bang.
The workshop is aimed at those who are: struggling to grow their business or feel stuck; keen to evolve their brand but unsure where to start; embarrassed about their brand as it doesn’t do them justice; finding it difficult to explain clearly and with differentiation what their business does; feeling invisible; aware all their messaging is different but unsure how to fix it and tell their story; looking to rebrand; looking to raise their profile.
By the end of the workshop, attendees will: have a clear understanding of branding and how it helps build their business; have clarity on what they stand for and their brand values; know their brand voice and how to use it; discover their brand story and how to share it; learn how to define their target market and what motivates them; know why researching competitors helps uncover meaningful insights; have a clear understanding of their unique brand story and how to communicate to your audience; gain new knowledge on how to use PR to expand reach; have learnt how to write a business story in a press friendly way using our proven press release template; gain insights into how journalists work to help identify PR opportunities to get in the press for free.
Attendees will get: brand-building worksheets; Brandology templates and guide; a post workshop 1-2-1 session with Deborah O’Grady; a post workshop 1-2- 1 session with Jo Swann; and a chance to network with like-minded business owners.