Search marketing specialist agency, Evolved Search, has announced it has welcomed Simon Clark as its first Head of Conversion Rate Optimisation (CRO).
Clark, who began his career in Web & Graphic Design over 13 years ago, has worked as a Senior Web Developer at another regional agency, before moving to specialise further in Conversion Rate Optimisation at global digital group, Dentsu.
He joins Evolved Search tasked with leading the growing CRO service and growing the department to become a complimentary service that enriches the company’s Search-first approach.
Clark, who has a degree in Transportation Design from Northumbria University and recently became a Certified E-Commerce UX Professional, said of his new role: “The Head of CRO role really appealed to me as this was the logical next step in my career path. The chance to build and shape an Optimisation team to the next level was too good an opportunity to turn down.
“I was drawn to Evolved Search by their constant flurry of award-winning work and clear, committed growth-focused mentality. Speaking with the three company directors showed me the incredible ambition and growth plans they have in place. I’m excited to begin building a team capable of making us the first choice for Conversion Rate Optimisation services in the UK”.
Speaking of our new senior hire, Evolved Search’s Managing Director, Ian McIntosh said; “Finding the right person to lead our growing Conversion Rate Optimisation offering has been a priority for the business over the past 6 months and I’m delighted to welcome Simon to the team to take the helm as Head of CRO.
“Simon brings a wealth of advanced knowledge in his field and not only abundant experience in CRO, but also across other related disciplines such as Analytics, web development and UX. I’m looking forward to seeing how he develops and grows the department and team over the coming months, for the benefit of all Evolved clients.”
The agency recently hired a new Head of Digital PR and is on track for £4 million turnover this financial year. They are set to welcome a number of additional new faces over the coming months and are currently seeking a new Head of SEO & Content.