Home Food & Drink Extreme strengthens FMCG portfolio with Billington win

Extreme strengthens FMCG portfolio with Billington win

(L-R) Client Services Director, Polly Woodvine and Head of Social Media, Donna Herron.

Yorkshire-based agency Extreme, has won the multi-channel marketing account for The Billington Group, a privately-owned group of six businesses behind brands such as Glorious! Soups and the English Provender Company.

Having handled the digital transformation of the group’s TSC-owned Glorious! social media account since 2018, Extreme is tasked with increasing awareness of The Billington Group and its share of voice in key markets. Extreme’s work with the soup brand has attracted national attention and is currently in the running for the UK Social Media Communications Awards.

The Billington Group – which consists of food and agriculture businesses including Criddle and Co Ltd and Billington Foodservice – is headquartered in Liverpool and has more than 150 years’ of trading experience.

Polly Woodvine, Client Services Director at Extreme, commented: “We have some very strong experience in retail and food and drink, so we’re absolutely delighted to have the chance to utilise this to elevate the creativity and innovation within The Billington Group.”

David Wilkinson, Business Development Director for The Billington Group said: “Extreme were chosen because they totally understood the brief and presented solutions and opportunities that excited us.

“In addition, the people are down to earth , realistic and a team that we believe we can really work with. Not only that, but they have already transformed the Glorious! brand for us through social media.”