Following a rigorous international pitching process, FIFA has appointed Europe’s fastest-growing digital agency, Dept for three different projects at the FIFA World Football Museum.
“FIFA is one of the most influential brands in the history of sports, uniting nations and bringing continents together. The organisation is taking exciting steps forward with digital and eSports, but its history stemming back over a century is just as riveting”, said Jake Welsh, Dept’s Principal Creative Consultant and Director. “Dept will bring the monumental moments showcased in the museum into the digital world, accessible for a global audience.”
Dept will support the FIFA World Football Museum in the field of digital marketing, with community management on social media and with the website relaunch. With these activities, the museum aims to strengthen its digital presence and make the website more accessible for online visitors.
The FIFA World Football Museum selected Dept for its global scale, strategic approach, and full-funnel solutions merging data, technology and creativity. Additionally, Dept proved
capable of delivering great achievements at a fast pace, including its interactive campaigns for Lyst and Nerf.
FIFA World Football Museum and Dept are now collaborating on the development of a digital marketing strategy. The website relaunch preparations are also in full swing with plans to launch the new website in July. Improving the museum’s social media activities is also a key priority, as Dept is advising the FIFA World Football Museum on their communication on Facebook, Twitter, Instagram, and YouTube.
The museum, located in FIFA’s headquarter city, Zurich, exhibits well over 1,000 items, including memorabilia from every FIFA World Cup and FIFA Women’s World Cup.