Vertu Motors plc has added to its portfolio in Yorkshire with the £4 million acquisi-tion of the Kia Bradford and Honda Bradford business, from the Vantage Motor Group.
This transaction will bring the number of outlets operated by the Group in Yorkshire to 18.
Honda and Kia in Bradford expands Vertu Motors representation in the city, adding to the already established Renault, Dacia, Nissan and Land Rover outlets and fol-lows the recent purchase of four Volkswagen dealerships, located in Leeds, Hud-dersfield, Harrogate and Skipton.
The addition of the Honda franchise in Bradford adds to Vertu Honda’s geograph-ical coverage with 12 Honda car dealerships across the East Midlands, South York-shire and North East of England and two motorcycle dealers in Nottingham and Grantham.
Bradford Kia becomes Vertu motors second Kia dealership following the acquisition of Edinburgh Kia in January 2020. The Bradford operation will be branded Vertu Kia.
Colleagues at Bradford Honda and Kia will join Vertu Motors, ensuring customers are welcomed by familiar faces with valuable Honda and Kia experience and conti-nuity of service.
Robert Forrester, chief executive of Vertu Motors plc, said: “I am delighted to an-nounce the expansion of the business in Yorkshire and to welcome Kia and Honda colleagues to our Group. It’s great to expand our already successful Vertu Honda business and add our second Kia dealership to Vertu Motors in the last month.
“They fully complement our existing franchises in Bradford and further extend our presence in Yorkshire.”
