Ring, the leading lighting and automotive electrical specialist based in Leeds, has developed a bespoke version of its website specifically for the German market, reaffirming its commitment to growing its export sales across Europe.
Following an initial investment of £30,000 in 2018, the website is now able to cater to customers from Germany including ATU, which has over 600 stores in Germany, Austria and Switzerland, as well as a strong online presence.
The company is now able to use the website to showcase its updated branding, extensive range of products and improved functionality and navigation to deliver a better overall experience for visitors.
As part of a wider strategy to focus on exports, which has included a £200,000 investment in European offices and a dedicated international team of 11 people, Ring is continuously growing its presence across markets to reassure its customers and partners ahead of Brexit.
By visiting the website, German visitors will be able to see Ring’s product range, complete with videos, downloads, reviews and full specifications. It will continue to be developed along with the UK site, which was launched in September 2018.
Henry Bisson, Marketing Manager for Ring, comments: “Expanding our presence in the European market has been a strategic aim of the business and has formed part of a phased plan over recent years, which has seen significant time, money and resource invested.
“We already have a bespoke site for our French visitors and so it made sense that we would extend this to the German market too. Creating dedicated pages means that we are able to communicate directly to our customers in each territory and to share news that is most relevant to them.”