Freelance journalist Suzanne Bearne, who writes for titles including the Guardian, the Observer and the BBC and runs The Guardian’s PR and Marketing Masterclass, is to run a PR workshop in Leeds in June.
The three-hour session, which is aimed at PRs, founders and communications executives, will explain how the media operates, what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage.
Delving into her 12 years’ experience as a journalist across trade, national and consumer titles, Suzanne will offer guidance on working with the press, explain what to include in a press release, reveal how to take advantage of digital platforms, and provide tips on building relationships with both in-house and freelance journalists.
Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage, whether you’re a startup, an entrepreneur or a big business.
The session will be held at Workspace Hub on June 7.
Suzanne Bearne is a freelance journalist for national titles including The Observer, the BBC, and The Guardian, where she has worked as a commissioning editor. She covers everything from technology and travel to small businesses and lifestyle and has reported from Myanmar, New York and Lisbon.
For those unable to attend, she also hosts webinars and has online videos on her website full of insider information on how to secure media coverage.