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How to accelerate your eCommerce growth in 2023

Photo by Tyler Franta

2022 has been an unexpectedly dire year for the economy. And with clear warning that the economy will get worse before it starts to get better, businesses across the UK face a long road to recovery.

But if there’s one market worth paying attention to as we head into 2023, it should be the blossoming eCommerce sector. We’ve outlined a few of our predictions and top tips for implementing a successful eCommerce strategy within your business – whether you’re a small business or a key player in your region.

What does 2023 hold for business?

At the expense of companies across the UK, the cost-of-living crisis caused retail sales and profits to plummet.Withattitudes towards retail in constant flux, eCommerce is quickly becomingone of the most lucrative business models.

Used successfully, eCommerce offers significant advantages to business owners.

It leads to lower overheads, potentially higher profitability, and newer streams of revenue. Additionally, eCommerce could help businesses to target potential customers from a wider area– and potentially match or challenge leading competitors.

How to accelerate eCommerce growth:

  1. Know the strengths of your competitors

If you’re determined to improve your eCommerce strategy, you need to be acutely aware of your competitors. Once you know who they are, you need to work out what they’re doing well.

From that point onwards, you should focus on incorporating their most successful tactics into your own eCommerce strategy – but in an original way. Authenticity is crucial when it comes to online marketing, so you’ll need to make sure that your products and services stand out.

  1. Invest in digital marketing

Each digital marketing strategy looks different, but there are a few things you absolutely shouldn’t leave out of yours. Paid traffic, for example, can be one of the most efficient ways to generate more sales.

With quality, informative content on your website, you’ll not only stand out as an expert in your field, but you’ll also be able to build trust in your brand too. If you consult experienced digital marketing specialists, you’ll see genuine results for your site – and your profits – much faster.

  1. Set up an eCommerce team

Having an in-house team of eCommerce experts could prove invaluable to your future online marketing endeavours. With technical specialists and content experts on hand, you’ll be able to keep a close eye on relevant metrics.

Knowing how to find the right talent isn’t always easy – and trying to outsource it could become expensive and time-consuming. Using established talent within your team, you could create an efficient, user-friendly platform.

  1. Focus on your target audience

Know your target audience? If you haven’t already, it’s critical to invest time into knowing who your target audience is and how you can directly appeal to them.

A target audience is the group of people who are most likely to spend on your products and services. However, with the right strategies in place, the target audience will also include big personalities who might influence others to buy your products – and potential future customers too.

  1. Optimise your online customer experience

Even though the importance of a mobile-optimised site can’t be underestimated, customers still spend the most on desktop computers than on any other device.

Start by considering the current customer journey offered by your site. Do you have unnecessary sign-up options, annoying pop-ups, or large chunks of complicated content? If so, try to simplify your user experience as much as possible, prioritising clarity and speed.

You’ll also need to make sure that you can offer a smooth and seamless checkout experience. Shopping cart abandonment is common, but you can promote order fulfilment by providing an interface optimised for user experience.

How can businesses be more successful in 2023?

Looking to 2023 and beyond, businesses in the UK need to focus on:

  • Human connection: Connect with customers to increase loyalty
  • Knowing your customers: Predict spending patterns and behaviours
  • Listening and responding: Respond to your clients with the help of a structured eCommerce strategy