One of the UK’s most popular fashion brands ‘ISAWITFIRST’, has signed an exclusive fashion partnership (brokered by Media Agency Group) with ITV2’s hit TV show ‘Love Island’.
Female contestants on Love Island will wear the latest looks from ‘I Saw it First’ summer collection – as part of the fashion placement partnership, which was won after a competitive brand pitch.
The Manchester based fast-fashion house will style the Islanders for key events and will have a presence on the show’s click-to-buy app – giving viewers an easy way to find and shop the outfits seen on screen.
John Kehoe, CEO of Media Agency Group said: ‘I Saw it First’ continually leads the way with the hottest trends in fashion and pop culture and we had the upmost confidence they’d be a perfect brand fit for Love Island’s fashion partnership. TV has a valuable place in the whole marketing mix and Love Island has clearly demonstrated how young audiences are using the medium to consume relevant content and subsequently make relevant fashion buying choices”.
Leanne Holmes, Buying Director at ‘I Saw It First’ says of the partnership: “We’re absolutely thrilled to be partnering with Love Island this year. The Love Island brand really resonates with our customer, so we can’t wait to see where this partnership takes the brand. The ‘I Saw It First’ girl’s style aligns perfectly with that of Love Island and we’re so excited to see how this year’s Islanders style ‘The Exclusive Love Island Fashion Collection by ‘I Saw It First’ !”