Dept, a leading international digital agency, has announced the appointment of Jake Welsh to the position of Executive Creative Director in the UK. Welsh is responsible for driving the agency’s creative excellence.
The agency is establishing itself as a full-service digital agency equally weighted across technology, data and creativity. Through agency acquisitions, Dept continuously expands its services and capabilities with experts in emerging fields, which is how Jake Welsh originally joined Dept in 2019.
Welsh founded e3creative and oversaw the Manchester experience design agency as managing director for ten years prior to merging with Dept. “Jake brings a fresh perspective on redefining brand and consumer experiences,” said Brian Robinson, Managing Director of Dept in the UK.
“Creativity is a pillar of digital transformation. When innovation is sparked it can trigger sudden or incremental change in a business model which, in turn, streamlines efficiency and unleashes new opportunities. Underpinning creativity with technical implementation has the power to change the face of business.”
From UX to branding, digital design to motion video, the creative spectrum at Dept is wide and influenced by Welsh. He drives the agency’s quality of creative, through mentoring the team and encouraging a mentality to push the envelope with every brief.
In his new role, Welsh will be the key spokesperson for Dept in the creative industry. “Behind the curtain, Dept has been creating groundbreaking products. We’ve been very humble about our achievements and, as the agency collaborates with more leading brands, we’re starting to gain a reputation,” said Jake Welsh, Executive Creative Director at Dept.
“It’s time for Dept to share its perspective and become more widely known in the creative industry. I’ll be looking to strengthen our partnerships with award bodies such as Cannes Lions, as well as connecting with education, industry and the corporate community to inspire the future digital, technology and creative sector.”
Jake Welsh was a keynote speaker at the 2020 Digital City Festival delivering a talk on Redefining Creativity for the Digital Consumer. He has also written a free-to-download e-book entitled: The Secrets Behind Consumer Demand and led a live discussion on the topic, here.
Dept works with brands from across various industries, including O2, Ascot, Triumph Motorcycles, Formula-E and London Marathon. It specialises in accelerating its clients digital business, through the merging of technology, data and creativity.