Manchester business communications specialist company, Konductor has been appointed as the retained strategic marketing partner to tech firm Connectus.
Konductor’s appointment follows major changes at Doncaster head-quartered Connectus.
Established in 2018 following the acquisition of Eximus Solutions, the business provides technology solutions to businesses, in the last month the technology provider has announced ambitious growth plans following of new Managing Director Roy Shelton.
Alongside the appointment of Shelton, the business has completed the strategic acquisition of cyber and data specialist Cybersity and is now looking to drive organic and acquisitive growth over the next three years.
Konductor’s brief includes the delivery of bespoke marketing and PR support to the group, encompassing customer-focussed propositions and innovative activities that will drive the business’s ambitious growth plans.
Connectus Managing Director Roy Shelton said: “As Connectus looks to build on its strong foundations and drive growth through its evolving product set, it was important we partnered with a team that understands the commercial role of marketing, but also has a solid understanding of a quickly evolving industry.
“The Konductor team has masses of experience in this area and we are delighted to be working on them through this exciting phase.”
Director Kate O’Brien said: “Connectus is an energetic and dynamic business. Roy and the team have a clear vision for the company and a series of diverse services which truly differentiate them in the marketplace. We look forward to working with the business on its go-to-market proposition and helping them carve out a niche in the technology marketplace.”
The Konductor team, with its enhanced associate base, delivers a range of measurable business support services spanning strategy, planning, marketing, content and PR, brand building, as well as digital and creative services.
