A new chapter has begun for Lancashire agency TWA marketing, as it shakes off its former moniker The Write Angle amid sweeping changes from the top down.
The rebranded marketing and communications company’s recent shift in leadership has seen two new directors, Sally Mackrill and Jenny Woolley, taking the helm.
The integrated agency, housed in new offices in Tarleton, Lancashire, provides companies with a full service offering across digital marketing, PR, internal communications and stakeholder engagement, available as an under-one-roof solution delivering on all company requirements or as an additional resource to support an established in-house team.
With directors Sally and Jenny now the agency’s top brass, TWA’s list of clients is rapidly expanding, and represents a wide range of sectors including property, construction, professional services, recruitment and manufacturing.
A marcomms specialist with nearly two decades’ industry experience, Sally Mackrill spent her early career working in renowned agencies based in London, Sydney and Manchester; originally joining The Write Angle as Associate Director before moving to the agency’s top post.
Sally has handled marketing and PR for consumer, corporate and public sector clients, working with world-class enterprises and household names including Aldi, Marriott, Specsavers, Bacardi-Martini and many more.
Alongside Sally is partner Jenny Woolley, a senior-level marketer with extensive experience creating and delivering online and offline B2B and B2C campaigns that cover brand, digital, PR, print, social and web. Jenny oversees several lynchpin clients and is instrumental in organic client growth.
Adept at building media relationships across broadcast, national, regional and trade outlets, including helping to establish businesses as ‘go-to’ partners of choice, Jenny is also a prodigious wordsmith, whose copywriting brings technical flair and deep understanding of storytelling for engagement and conversion.
The women flying the revamped TWA flag continue to raise the bar on marketing and PR consultancy, offering their extensive business acumen and media insight to support companies in Lancashire, Greater Manchester, the wider north west and beyond.
Sally Mackrill said: “The time was ripe for a total rebrand and fresh approach – and we’re thrilled to be housed in new offices, with a new look and website. A few things haven’t changed, namely Jenny and me, or our dedication to our clients. We look forward to leading the TWA marketing team as we grow our body of clients – serving businesses who are leading global enterprises and SMEs alike – and set a higher industry standard for insightful consultancy and results-driven communications.”
Jenny Woolley said: “As we embark on this new chapter, we are committed to delivering something unique to the market. We see ourselves as the go-to partner for businesses who need a straight-talking, accountable agency with demonstrable success of serving up strategic marketing solutions that are impactful on the bottom line. Sally and I are highly determined individuals with an impenetrable vision. Not only are we committed to enhancing our clients’ success but we are determined to create and build new revenue streams for TWA marketing as we move further into 2019.”