Manchester based creative production company, Visual Method, is rebranding to become Creative Content Works (CCW), to firmly realign the business with its current proposition and service offering.
CCW helps some of the UK’s largest retail and consumer brands to close the gap between digital and physical experience, while also reducing cost and carbon footprint. As part of the new offering, CCW uses pioneering 3D technology to create a digital twin of any product, giving brands the potential to deliver content to any channel.
CCW worked with bed manufacturer Dreams to completely switch the company’s product imagery from photography to digitally native content. Thanks to the partnership and tech first approach, Dreams was able to reduce production costs by 20% year-on-year, while delivering over 60% more content.
Speaking of their work, Simon Moore, Director of Marketing & Media at Dreams, said: “We produce over 4,000 images per year, and needed a new approach. Logistics to physically shoot are not easy with big beds, transporting from one location to the next, but with Creative Content Works the solution was significantly more cost efficient. Additionally, it provided agility and the ability to produce multiple looks with ease.”
James McVitie, Managing Director at CCW, said: “Our team’s expertise has grown over the years, to a point where we are no longer purely offering digital production services. By developing new technologies, we are now able to help clients to reach their desired goals, at a fraction of the cost of traditional methods. Due to this new in-house approach, we decided the time was right to rebrand as Creative Content Works, to highlight our new, tech-first service offering.”
CCW’s revenue increased by 300% to over £4m at the start of 2022. This exponential growth is forecast to continue, with a focus on breaking through the £10m barrier in 2023.
James added: “Our growth over the past three years comes down to the dedication of the team to innovate and disrupt industry norms. Throughout the pandemic we have helped clients to connect the digital and physical shopping experience, to keep conversion high during times of uncertainty, when in-store purchases weren’t always possible.”