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Leading holiday resort operator turns to North West tech firm for software solutions

Jamaine Campbell, Managing Director, Elite Dynamics

Elite Dynamics, a leading provider of IT business solutions to the holiday home and parks’ industry, has signed up another prestigious holiday resort company taking the total number of parks they provide software solutions to ever closer to 300.

Flintshire-based Darwin Escapes, one of the UK’s leading holiday park resort operators, is switching its ever expanding portfolio of award-winning holiday resorts and world-class golf courses to Elite Dynamics’ exciting suite of industry focused software solutions.

With 24 holiday resorts located in stunning locations across England, Wales, and Scotland, Darwin Escapes is one of the fastest growing leisure brands in the UK employing 900 people across all sites in peak season.

By migrating its holiday resort management functionality over to Elite Dynamics, Darwin Escapes will continue to enhance the holiday experiences of the tens of thousands of holidaymakers and holiday homeowners visiting its resorts every year.


Jamaine Campbell, MD at Elite Dynamics, said: “Every new holiday park customer we welcome into the Elite family is special. It doesn’t matter if they’re a family-run single park operator or have multiple sites like Darwin, its always about how we can work with them to add value through our software solutions. However, on a personal level for myself and many of the Elite team, being successful in securing Darwin Escapes as a customer feels almost like a homecoming.

“Twenty years ago, I designed the incarnation of what is now our flagship ‘EliteParks’ business solution for Darwin Escapes. So, in a sense it’s gone full circle now. Not to mention, there are a few of our team, including co-founder Nicola, who have all worked for Darwin at some point in their careers.”

Darwin Escapes holiday bookings are all handled by Hoseasons, so it was crucial they worked with a technology provider that was able to integrate bookings and share availability at each of their 24 resorts with the self-catering accommodation specialists.

Claire Lloyd, Head of Finance at Darwin Escapes, added: “We chose Elite for a number of reasons but ultimately we recognise they provide the leading UK based IT solution for the holiday park industry. EliteParks with its enhanced functionality has the flexibility to manage all of our business processes and activities in one system.”

Jamaine Campbell continued: “The holiday park industry is about experiences and we are all focused on the same goal of providing the absolute best customer experience. Darwin Escapes is striving to raise the standards of the industry by creating brand new resorts in stunning locations with accommodation and facilities to rival 5-star hotels. Likewise Elite Dynamics is striving to digitally transform the industry by delivering trusted products and services to bring the holiday park industry into the 21st century. We are a great fit!

“For a business that started with a team of just three when we designed EliteParks in 2015, every day we’re blown away by the impact we’re having on the holiday park industry. We are being contacted by more and more holiday parks and resorts like Darwin Escapes who want to make the transition to EliteParks from alternative park management systems and it’s exciting to see where we can take them.”