The Leeds centre of global signage specialist, Fastsigns, has teamed up with SIMTrack Driver Performance Centre, to help launch a state of the art driver training simulator facility in the North of England
Based at the headquarters of British race car manufacturer, Ginetta, in Garforth, SIMTrack called upon the team at Fastsigns Leeds to create a full range of indoor and outdoor signage for the racing specialists’ new high-tech training facility.
Helping to complete the facility ahead of its launch, Fastsigns Leeds worked with SIMTrack to brand the interior of their facility, using signageapplications as interior decor. Bold brushed silver aluminium signage, hung in the lobby, acts as an on-brand welcome feature, whilst vinyl wall lettering, door signs and window graphics were used to deliver a cohesive brand image for SIMTrack, utilising all elements of their statement branding.
Commenting on the project, Andy Simpson, co-owner of Fastsigns Leeds, said:
“SIMTrack is set to become the premier simulator race driver training centre in the North of England so the challenge for us lay in creating signage that was not only unique but also in keeping with the high-tech nature of the business. We’re proud to say that the finished signs are unique, eye-catching and truly showcase SIMTrack’s brand.
“We’ve been based in Leeds for over 20 years now and it’s always great when we can support a fellow Yorkshire company.
“It was also extra special to work with a company that plays such a key role in training the brightest stars in motorsport and we wish the SIMTrack team every success with the launch of the new simulator facility.”
Featuring a purpose-built GT3 racing car chassis complete with market leading simulator hardware, a six-metre panoramic screen and data engineering room, SIMTrack’s training studio provides fully-immersive training for professional racing drivers, motorsport enthusiasts and businesses looking for corporate events with a difference.
Explaining more about the project with Fastsigns, Adam Croft, founder and Managing Director at SIMTrack, added:
“Fastsigns Leeds turned my initial vision for my signage requirements into reality, with incredible results. Almost everyone who visits comments on how professional they look and the main sign made from brushed aluminium lettering looks amazing.
“From the initial design concepts through to installation, the service was first class. They provided pro-active recommendations and went above and beyond to deliver on time. I would recommend Fastsigns Leeds 100% for their service, attention to detail and professionalism.”