Liverpool based Neptune Developments has undertaken a significant brand review which will see the Neptune name replaced by a new corporate identity, Ion Property Developments Limited. Peter Hynd will act as chairman with the existing board and shareholders remaining unchanged.
The transformation has been driven by a desire to refresh the company’s corporate
brand whilst reflecting a new approach to its areas of business. A newly launched
corporate website www.iondevelopments.co.uk focuses on the company’s creative
approach to major regeneration projects which combines future vision with landmark
design and a commitment to creating a sense of place.
Under the Ion brand, the Liverpool based developers will continue to focus on current
development and urban regeneration projects such as Liverpool’s Lime Street,
Knowledge Quarter and the Interchange in Wolverhampton. Ion has also announced
that it will enter into a series of strategic partnerships that will take forward further projects with investors, landowners and development partners to expand its portfolio.
In the first of these strategic partnerships, Ion has confirmed that it will be working with Vabeld to facilitate the development of the Belgian investment company’s
Liverpool portfolio. Vabeld holds investments throughout Europe and South America
and recently acquired a significant holding of Liverpool prime retail property,
including several buildings in Church Street and Paradise Street and much of the
Northern side of Lord Street including the former BHS store.
Steve Parry, managing director of Ion, commented: ‘Our re-brand is a by-product of
the decision to review the way our business operates on a strategic level. We will
reflect these changes with a refreshed brand. The Neptune name has served us well
over the last 27 years but it is now time for a change.’
He added: ‘We will be focusing on working in partnership with both the public and
private sectors, giving us even more scope and opportunity to do the regeneration
and development schemes that we excel at delivering. There is an advantage that
collaboration brings in this market which results in delivering even more added value
to our partner’s land and buildings.’
