Award-winning North West PR consultancy, Catapult PR, has channelled its inner lonely hearts romance seeker, to create a stir for the ‘green’ pioneer of kitchen recycling, The Used Kitchen Company.
Catapult has put the romance into kitchen resale ahead of Valentine’s Day 2019, by making one of TUKC’s ex-display kitchens the subject of a touching and smile-raising lonely hearts’ column ad.
The quirky, attention-grabbing 70-word advertisement is full of dating and texting acronyms that sum up the feelings of a used kitchen that’s desperate to embark on a loving new relationship with a significant other (SO).
The quirky lonely hearts’ advert is appearing in two publications connected with the heart. These are the Hexham Courant, close to Haltwhistle in the heart (centre) of Britain, and the Express and Star, close to the heart of England, in The Midlands. The advert is appearing in the personal column of the former and within a Valentine’s supplement in the latter. It will doubtless be Britain’s most unusual printed love message of Valentine’s Day 2019.
The touching lonely hearts’ ad should pull on the heartstrings, as the used kitchen looks for love, second time around. It reads:
VGL acrylic and gloss-white angel with eye-candy tops, HWP and wow-factor appliances, ISO some NRE following divorce from ex-displayer. WLTM new owner, to be their SO. LDR not an issue and PDAs much-desired. If you can show TLC, cherish amazing bi-folds and have DTE attitude to money-saving, let’s G2G. Blessed with brilliant dismantlers and WTR. WYSIWYG so head to the website to see this SWF or call 020 8349 1943. ACA.
The Used Kitchen Company’s unique initiative is intended to highlight that ‘cast-offs’ can enjoy blissfully happy futures, if they find Mr or Mrs Right and if their owners – private or kitchen showrooms – allow them to search for their significant ‘number two’.
The lonely hearts’ advert is part of TUKC’s ‘Skip the Skip’ campaign, which encourages kitchen owners to recycle their kitchen, rather than sending tonnes of waste to landfill. In its 13 years, The Used Kitchen Company has saved more than 11,000 tonnes of kitchen waste from this fate. With most kitchens being reduced by 50-70% off their RRP, it has also cumulatively saved purchasers of its kitchens an estimated £36m, despite providing them with the top of the range designer kitchens of their dreams.
As well as advertising, it is posting the lonely hearts’ ad on its social media channels and asking people to translate its acronyms, and identify the kitchen concerned.
Looeeze Grossman, owner of The Used Kitchen Company, says: “Doing things differently and with personality has been our tactic for the past 13 years. Our lonely hearts’ advert tugs at the heartstrings and puts emotion into the kitchen recycling story. We hope this will encourage and inspire more people to want to give their kitchen a new loving home and also help more homeowners to open up their hearts and homes to a second-hand but lovely kitchen, or a practically brand-new ex-display stunner.”
If you could be a used kitchen’s Mr or Mrs Right, please get in touch.