Digitl, the eCommerce and marketplace agency, has been appointed by HMG Paints to create, develop and launch a brand new website.
HMG Paints, which is headquartered in Manchester, was established in 1930 and has grown to become the UK’s largest independent paint manufacturer.
It offers innovative and compliant paints and powder coatings to a variety of markets including commercial transport, original equipment manufacturers, industrial, bus and coach, civil engineering, construction and light industry.
The Digitl team has been appointed to design and build a complete new website including enhanced product and colour sections which will feature visual swatches that will help customers to both understand the differences between shades and make them feel more comfortable buying paint online. The site will also include inspirational content that will showcase what HMG paints look like in real life settings.
Stephen Dyson – Marketing Manager at HMG Paints – said: “We were really impressed with Digitl’s experience and we felt the team had the right mix of technical insight, creativity and market awareness.”
Darren Ratcliffe – founder of Digitl – added: “HMG Paints is a leader in its field so our focus is now on creating a platform that truly reflects its heritage but that also positions it for the future.”