The £20bn Out-Of-Home (OOH) advertising market is set to be challenged by the launch of Manchester-based Bidooh – a transparent, self-service, real-time digital advertising platform that is open to advertisers of every scale.
The automated platform removes much of the guess-work and inflexibility from current OOH media planning and buying by allowing advertisers to accurately measure who has viewed each message and to adjust their plan, in real-time, accordingly. And because ads can be published in minutes, with no minimum spend or media commitment, the platform can be used by anyone from local businesses to international brands.
Each Bidooh digital screen incudes a camera which, when combined with smart sensors and facial analytics provides unique demographic data as to each viewer. So, advertisers really do know who is seeing their ads – allowing them to accurately understand who their message has reached and change creative according to the viewers.
It is the first standalone advertising product of its kind.
Garry Partington, CEO of Bidooh, said: “OOH is seeing a resurgence – fueled by a growth in digital screens. In a world of ad-blockers, on-demand TV and lower circulation figures, advertisers recognise that it’s still a guaranteed way to reach people. But can be expensive, inflexible and reporting isn’t as accurate as marketers would like.
“Bidooh’s platform makes this powerful medium accessible to all budgets. There is no minimum spend, no rigid blocks of time and minimal lead time. Because the platform is self-service and easy to use, small to medium sized businesses now have the same opportunities as the big brands. All they need is a smartphone or a laptop.
“This – along with the unique reporting – makes it a real game-changer. Bidooh combines the ease, accessibility and measurement of online advertising with the reach and power of out-of-home. Advertisers will get maximum impact from this brilliant channel.”
Bidooh is already established in four UK locations, with new screens scheduled in many more locations through 2018. Advertisers include local solicitors and restaurants alongside national brands. Existing systems will also be added to the network, by embedding Bidooh’s unique technology. Such partner programmes are set to launching in Europe later this year.
