Manchester-based digital marketing ‘whizz’ Mitchel White has launched a new copywriting consultancy offering brands a cost-effective way to reconnect with their audience as they emerge from lockdown.
The 27-year-old entrepreneur and founder of sustainable branding and marketing agency Reward chose to launch the sister firm Copy Generators now due to the “potential that consumers’ changing digital behaviours unlocks for brands.”
Using the consultancy’s easy to use, self-service platform, brands will be able to request unlimited professional copy written in a way that speaks directly to their audience, all for one affordable monthly fee.
Upon sign-up, users are assigned their own experienced copywriter who can respond to a variety of briefs such as engaging social media posts and thought leadership articles, right through to research papers, and full website copy.
White believes that the cost-effective solution will “allow brands most affected by the pandemic recession, but still in a position to emerge, to reconnect with their current and prospective customers”.
“We launched during the COVID-19 pandemic because we believe there is an opportunity to push and help get the economy moving via professional and affordable communications.
“It was a difficult decision as we didn’t want to appear to be insensitive to the tragedy that COVID-19 has caused, but we also didn’t want the recession to be the reason why brands can’t effectively communicate with their audience and begin to rebuild.
“So much has changed during the pandemic with regards to consumers’ digital behaviours, and brands deserve a way to unlock the potential these changes offer, without having to jeopardise cashflow” White said.
According to figures released by Datareportal, 4.57 billion people now use the internet, an increase of more than 7% since this time last year. Social media users are also growing even faster, up by more than 8% since April 2019 to reach 3.81 billion.
But White believes that brands may not have the resource and budget available to capitalise on this via their usual costly contracts, and is keen to explore further:
“As part of our launch, we’re dedicating a certain amount of time to conducting research that will help us understand the true extent to which the pandemic has affected those who are likely to benefit most from increased communications.
“We’ve launched an online survey to gather this research, giving all those who respond the opportunity to be entered into a prize draw to win three free months’ worth of unlimited copy via Copy Generators.”
The survey is aimed at e-commerce brands, agency owners, those in the retail sector, and travel agents, and will be open until midnight on June 7.