Home Manchester Manchester’s OPOC Retail upgrades efficiency for Channel Assist & TUI

Manchester’s OPOC Retail upgrades efficiency for Channel Assist & TUI

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OPOC Retail - TUI

Based in Manchester, Innovative Retail software & Tech company OPOC partner up with Channel Assist and TUI Group.

Channel Assist has a robust track record of maximising product sales both in-store and online. The company specialises in consumer electronics, IT and communications, operating in the space between leading brands and retailers.

The business wanted to upgrade its mobile field management software, including bespoke development to integrate with its internal systems; live sales reporting and GPS tracking; and an overall improvement in operational efficiency.

‘Fantastic’ user experience and support

OPOC developed a bespoke application programming interface (API) for Channel Assist, as well as a bespoke stock and sales tracker. It was up and running within a week, starting with a 600-store national roll-out for the agency’s client Thompson TUI.

“OPOC’s smart, flexible features and cost-effective model have given us a competitive advantage in the market,” said Victoria Satterly, managing director of Channel Assist. “Switching was therefore an easy choice for us – and it’s proved to be the right one, as our field staff find it easier to use than similar tools. The user experience and overall design are fantastic.”

Channel Assist primarily uses OPOC for retail sales projects, surveys and compliance reporting. Field staff download the free OPOC app onto their mobile device (iOS or Android), then information is fed back live to data analysts and project managers at the head office. Problems can be rectified quickly, while data is held securely on the cloud; and can easily be archived. The high-quality software is built in the UK and thoroughly tested before market use.

“The support is second to none,” said Natalie Lynn, client account director at Channel Assist. “As well as being available 24/7, there’s a human touch and someone is always available to talk through any issues. We’re also very pleased with the fast turnaround of bespoke developments and the regular release of innovative new features.”