Visitor behaviour tracking specialist Boostify has appointed technical public relations specialist Scriba PR to help boost brand exposure.
Conversion rate optimisation expert – and managing director – Jonathan Thirkill first entered the sector in 2013 with a live chat service. The last five years has seen him invest considerably in the development of the platform, which has resulted in the tech start-up transforming into a fully-fledged conversion rate optimisation platform.
Now providing a completely integrated service to customers, the next generation technology firm is looking to further raise its industry profile through a strategic communications collaboration with the B2B agency.
Jonathan commented on the reasons for appointing Scriba: “I knew that the team specialised in technical PR, which is why I specifically approached them. Our product isn’t easy to explain, and after seeing the other clients Scriba work with, it was clear that they have extensive experience in complex fields. This gave me the confidence that they could convert my product into something everyone can understand.
“I have some big goals and objectives for 2018, and I believe Scriba will play a key part in helping me to achieve them.”
Boostify’s cutting-edge technological development is the only ‘all-in-one’ hub on the market, which empowers organisations to track, engage and convert website visitors into revenue. This is achieved through its powerful suite of customisable widgets, granular targeting and segmentation functionality.
Elaborating on the new partnership, Scriba’s founder Katie Mallinson added: “There are tech companies of all sizes within our client base, so I’m pleased that Jonathan thought of us when it came to supporting the successful launch and onward growth of his exciting start-up firm. PR is a valuable tool, especially in the early stages of a company’s communications journey, and we look forward to seeing how Boostify’s story unfolds.
“Boostify is a shining example of the level of tech innovation taking place in the North, and I’m sure the interest in his business is going to be huge.”
