Mediaworks is proud to have been crowned winners of the Best Use of Data and Insights award at The Drum’s 2019 B2B Awards.
The Drum Awards is an international award scheme that recognises leading businesses in the marketing industry. The Drum, one of the world’s most prestigious marketing platforms, awarded Mediaworks as a result of successfully increasing Where The Trade Buys’ customer base and revenue through data-driven optimisation.
Where The Trade Buys, an industry leader in high-quality printing services, has enjoyed a lucrative partnership with Mediaworks. Consequently, their business has seen continued growth through creative strategic development.
An objective for Where The Trade Buys was to focus on long-term growth and conversions. Through Mediaworks’ insight, the client was able to identify customers who could add lifetime value to their business. They were then able to reproduce this with other customers. The achievement of this digital marketing campaign has paved the way for Where The Trade Buys to continue seeing long-term expansion and success.
Brett Jacobson, Managing Director, said: “Being recognised for our ability to blend creative thinking with Data Driven decisions on a global stage is certainly an honour. It’s testament to the hard work and effort we put in across the business to support our clients and motivates us to continue delivering award-winning innovative campaigns.”
