An independent North East estate agency has been recognised by a national awards programme for its innovative use of online platforms to advertise its properties.
Chester-le-Street-based BeeMyHome has been shortlisted in the Digital Marketing Award category at the prestigious Property Marketing Awards.
The annual Property Marketing Awards aim to bring together marketing professionals and estate agencies from across the country to celebrate the most effective and creative campaigns from across the industry and recognise and reward those who are trailblazing new marketing techniques within the sector.
Defining itself as a hybrid between a traditional agent and an online property marketeer, BeeMyHome commissions extremely high-quality photography and videography for its clients’ properties to help them stand out from the crowd in a highly competitive marketplace. These images and videos are then shared online via targeted social media advertising in order to maximise traction to the property listing and generate enquiries.
BeeMyHome is currently the only estate agent in the region to utilise social media to market properties in this way and in just over one year has accumulated a dedicated following of over 9,000 people across its various channels.
“We have always strived to think outside the box when it comes to marketing our client’s homes,” said Victoria Valentine, director at BeeMyHome.
“Social media has become an invaluable tool to us to help us ensure that our property listings are being seen and by the right people.
“We’re absolutely delighted that our hard work has been recognised by the Property Marketing Awards.
“We still see ourselves as a small, family-run business so to be the only North East company shortlisted alongside three London-based organisations on a national stage is a huge honour.”
Also in the running for the highly-sought after Digital Marketing Award is property investment and development company, SEGRO, Four Communications working on behalf of London-based real estate developer, Northacre, and MediaVision acting on behalf of commercial office space broker, Instant Offices.
The ceremony will take place at 33 Euston Square in London on Wednesday 20 June 2018.